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People increasingly use the Internet as a source of information to reach a buying decision. To obtain the information they need, corporate websites are used and information is exchanged between consumers on blogs, forums and review sites. These places, where consumers create the content and exchange information are called Consumer Generated Media (CGM) and they are used more and more often. Buzzcapture monitors and analyses all places on the Internet where people give their opinions. By doing this, we are able to provide companies with insight in discussions about their brands, products, competition and other relevant aspects of their markt. By systematically monitoring blogs, forums and review sites, we help companies to stay in tune with their market. All relevant data are captured, categorized, weighted, analyzed and presented into comprehensible reports. In addition to our monitoring & reporting service, Buzzcapture is able to actively participate in discussions on the internet on behalf of companies. This can be done for different purposes such as relieving the client's customer service, reputation management or damage control. |
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