The goal is to give organisations a structural insight into relevant internet discussions about products, brands and related topics. Simply put: how often do certain discussions occur, which sentiments are present on the market, what are trends, who are influential, what is the impact of the discussions, and what places are important for your organisation?

Different users have different information requirements. Our products are predominantly used by departments such as Marketing, Corporate Communications, PR, Customer Services and Business Intelligence. These departments each have specific information requirements. To meet these needs we have developed tailored products, ensuring the delivery of the relevant information in the most suitable format at the right time.

Important questions in this respect include: does a user wants access to a complete dataset or just a snapshot of the market? How will the information be used: to gain market insights or to be handled by the CRM team as soon as possible?

Buzzcapture’s goal is to meet these different requirements by offering different social media solutions: an online dashboard Brand Monitor for marketing and communication departments, Full Data Access for research departments, Buzzcare for your online CRM teams and Buzzreports for the entire organisation.