BRAND MONITOR

The Brand Monitor is often used by Marketing, Corporate Communication and PR professionals to get a quick insight into what’s going on in the social media landscape. Information is presented in comprehensible trend charts that can easily be saved or shared.

Sentiments & Trends

The online dashboard shows graphs about the brands you choose to monitor. The charts give you insight into consumer opinion, the volume, opportunities and threats. Additionally, hot topics around your brand or industry are highlighted. These are available over different time periods to give you a straighforward insight into existing trends.

Influentials & sources

You get an overview of influential people who are talking about your brand, your competitors’ brands and your important topics. The most important sources for your market are listed in your source list and can be indexed on volume or impact basis.

FOR YOUR INTELLIGENCE DEPARTMENT: FDA

Full Data Access (FDA) is an optional module that can be provided with the Brand Monitor. It is specifically designed for research & development departments that want to do their own analyses or integrate the data in other data streams. Full Data Access allows the user to perform analyses on the entire dataset.

FEATURES & ADVANTAGES

Continuous insight into your own brand reputation and that of your competitors
Possibility to discover and monitor beginning trends through “trending topics”
Insight into sentiments with respect to your brand and that of other market players
Possibility to create several user profiles
Export and e-mail chart functionalities
Direct links to original sources and discussions
The “Impactfactor” gives you an estimation of the exposure generated for a particular discussion
ROI-calculation: estimation of the brand value of social media
Auto-reporting functionality
Exporting of the discussions
Unlimited numbers of logins and search terms