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People increasingly use the Internet as a source of information to reach a buying decision. To obtain the information they need, opinions are exchanged between consumers on blogs, forums and review sites. This new channel, where the consumers create content and exchange information, is called Social Media and it is used more and more often. Buzzcapture monitors and analyses all places on the internet where people give their opinions. By doing this, we are able to provide companies with insight in discussions about their brands, products, competition and other relevant aspects of their market. By systematically monitoring blogs, forums and review sites, we help companies to stay in tune with their market. All relevant data are captured, categorised, weighted, analysed and presented into comprehensible reports. In addition to our monitoring & reporting service, Buzzcapture is able to actively participate in discussions on the internet on behalf of companies. This can be done for different purposes such as relieving customer service, online reputation management or damage control. |
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