People increasingly use the Internet as their main source of information.
A lot of information can be found on corporate sites, online shops and on a variety of places where information and opinions are exchanged such as blogs, forums, review sites or social networks.
What are people talking about?
Buzzcapture monitors these places where opinions are exchanged. Our goal: to provide insight how often companies and their brands, products and competitors are discussed, what the sentiments are and where discussions are taking place. Simply put, what are people talking about in your market.
A small selection of our clients:
The impact of social media
The main characteristic of social media is that Internet users themselves create the content. In their role as consumers, people increasingly turn to these sources to post questions and share their experiences before reaching a buying decision.
As a result, the impact of social media on buying behaviour and brand reputations is becoming increasingly important.