TECHNOLOGY

Innovative and reliable technology is key for successful social media usage and monitoring. Aspects such as good coverage, accurate analyses, fast data delivery and good visualisation are essential. Buzzcapture develops its technology based on these central building blocks.

Buzzcapture continuously collects large quantities of data from social media and news sources. This unstructured data is then categorised, weighted according to its impact and analysed.

One important aspect in this process is that Buzzcapture collects this information through proprietary crawlers and stores all relevant information. This enables clients to access their own social media archive at any time.

The analysis process is partly automated, ensuring a very high accuracy in sentiment analysis. We feel that human intervention is required if you want to gain real insights. This human intervention allows us to analyse not just on sentiment, but also do SWOT analyses and give insight in the argumentation which causes sentiments.

INNOVATIVE & RELIABLE

A common problem of monitoring solutions is the large amount of noise. Irrelevant results harm the reliability of data analysis. To tackle this issue, Buzzcapture has developed language filters, specifically for international sources like Twitter and Facebook. This way the amount of noise is kept to a minimum.
In addition, all monitored sources are assigned a country and language code. This ensures that only relevant content is delivered to the client.

Our customers need to be able to make strategic decisions based on our output. This is only possible with high-quality data. Good coverage, fast delivery and reliable analyses are crucial in this respect and receive a lot of attention from our development team. These are just a few examples of technological solutions which have been implemented to ensure good-quality data delivery.

HOW IT WORKS

The first step is to determine the research topic and create a set of relevant search terms. Based on this list, information from millions of social media sources is collected, filtered and analysed. The results are presented through the different products we offer.

buzzcapture

5 STEPS

STEP 1

Inventory phase. Here, the research scope is determined and the goals are defined.

STEP 2

Defining a set of relevant search terms.

STEP 3

Collecting an initial dataset from social media and online news sources.

STEP 4

Analysing, cleaning the initial dataset and optimising search terms.

STEP 5

Continuous data collection, analysis and delivery.

BUZZCAPTURE

PRODUCTS

CONTACT

CONTACT

Buzzcapture b.v.

Herengracht 180-III

1016 BR Amsterdam

THE NETHERLANDS

Tel: +31 (0)20 320 0377